Project Overview:
Trav360 collaborated with Olympic swimmer Ryan Lochte to revamp his personal brand, design a custom Shopify store, and launch the Lochte Brand. Our team developed the brand identity, designed athletic apparel, and set up the Legendary Swim Academy for online ticket sales.
Our Role:
Personal Brand Revitalization
Custom Website Development
Athletic Apparel Design
Personal Brand Revitalization:
Alpha Nouveau and Trav360 spearheaded the transformation of Ryan Lochte’s personal brand, crafting a distinct identity with a new logo, fonts, icons, and taglines. The result was a comprehensive brand guide that revitalized Lochte’s image.
Custom Website Development:
Our team designed and coded a custom Shopify store for the Lochte Brand, ensuring an engaging and user-friendly online shopping experience. The customized platform showcased Lochte’s athletic apparel and facilitated seamless transactions.
Athletic Apparel Design:
Alpha Nouveau collaborated with Ryan Lochte on the design and sourcing of athletic apparel, aligning with his personal brand. Additionally, we set up the Legendary Swim Academy, enabling Lochte to sell tickets to his swim clinics online.
Launch And Expansion:
The collaboration resulted in a successful launch of the Lochte Brand, accompanied by increased brand visibility and online sales. The establishment of the Legendary Swim Academy further expanded Lochte’s reach in the athletic community.
Results:
The Lochte Brand successfully launched, with increased online sales, brand visibility, and the establishment of the Legendary Swim Academy, showcasing the power of Alpha Nouveau’s holistic approach to personal branding and e-commerce.
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Our work carries a simple ethos—an unassuming commitment to translating ideas into visually pleasing and functional websites, one project at a time.
