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Helpful website marketing tools. http://www.websitegrader.com/ |
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One of the coolest tools I have seen in a while is Stumble. |
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Looking for some great landing page tips ....
Landing pages were important back in the day of email marketing, because if you included a link in your email, that was the page the permission marketer would land on if he clicked through.
Landing pages are even more important today because they are the page that someone clicking on a Google Adwords ad sees.
A landing page (in fact, every page) can only cause one of five actions:
* Get a visitor to click (to go to another page, on your site or someone else's)
* Get a visitor to buy
* Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course.
* Get a visitor to tell a friend
* (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback
I think that's the entire list of options
So, if you build a landing page, and you're going to invest time and money to get people to visit it, it makes sense to optimize that page to accomplish just one of the things above. Perhaps two, but no more.
What is a Landing Page?
There seems to be a lot of talk these days about landing pages. If you are new to the concept, you are probably wondering what the heck they are, and what makes them different from any other page on your site. So let’s start from the start.
Pure Definition:
The pure definition of a landing page is just what it sounds like: it’s the page your website visitors arrive at after clicking on a link. It could be your home page, or any other page in your site.
What a Landing Page should be:
The best use of a landing page is not what it is, but what is can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor goes up, as should your conversion rate.
Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor.
Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message.
When to use a Landing Page:
You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc. This is particularly true if you are paying for the traffic, with banner ads, sponsor links, or pay-per-click.
What else does Google say about landing pages...?
"The best way to figure out whether your keyword, ad, or landing page is relevant and useful is to put yourself in the shoes of a user. Do your ad and landing page include language that makes sense in the context of the keywords you have chosen? For example, if you have selected the keyword 'hiking shoes,' have you made sure that your ad mentions hiking shoes or related name brands? Does your landing page actually offer the name brands you mentioned, along with detailed information about this shoe type?"
"Targeting your keywords, ads, and landing pages in this way likely will lead to several positive results. First, it can help you gain the trust of your customers and therefore keep them coming back to your site. You will also minimise the money spent on clicks from users who might not be interested in what your website offers. And finally, you can increase your overall Quality Score and lower the minimum bid necessary for your ad to appear."
Ok. That's the official line from Google. It contains some useful pointers and sensible advice.
resources ...
http://www.seohosting.com/blog/search-engine-marketing/7-tips-for-successful-landing-pages/
http://www.seldomstatic.com/top-landing-page-tips-from-the-pros/
http://www.clickz.com/showPage.html?page=3623264 |
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